If the flame logo and tagline—enjoy the great taste of burning calories—don’t get you, Celsius’s claim will.
What bride or groom doesn’t want to burn an extra 100 calories per workout just by slugging a can of strawberry-kiwi juice beforehand? (Okay, what forever-DIY singleton or ecstatically at-peace domestic partner wouldn’t be up for the same?) I’m just a little suspicious whenever I hear from marketers who are specifically going after the soon-to-be-married crowd.
Celsius is a negative calorie beverage that is helping brides-to-be complete their work-out (sic) and land that sizzling hot body for the big day, said the emailed note I received from the company’s representative.
So I made my friend try it. She’s not getting married anytime soon, but she is more or less in pursuit of a "sizzling body," and she works out way more than I do (koala bears work out more than I do, and they’re known to sleep 22 hours a day), so she was better positioned to, you know, feel the burn.
The new-to-the-market energy drink’s main claim is that "it has been clinically shown to burn calories, provide lasting energy, and when combined with exercise, reduce body fat and energize metabolism." It’s also really low in terms of calories and sugar (10 and none, respectively), although it’s right on par with two cups of brewed coffee when it comes to caffeine content.
Which might be why our Road Tester felt sick to her stomach when she downed it at 4:30 before her pre-work workout. She proceeded to spin class and felt her head spinning—a sort of unwanted overload. She admits she probably should have had something to eat before hand, and so I admit that our science here is a little flawed.
But speaking of dubious science, the drink’s white paper reveals that the "confirmed calorie burning benefits" were arrived at via a double-blind crossover study in which one group drank diet cola and the other Celsius. Substrate oxidation, metabolic rates, and resting metabolic rates were measured; the latter increased by as much as 14.4 percent in the Celsius group. There was no similar rise in the diet cola group, thus—and this part is in bold type—when compared to diet cola, Celsius wins.
But here’s the thing: When compared to diet cola, doesn’t everything win? Water can help increase your metabolism, too. (Proceed to slide four in this Webmd slideshow for more on that.)
All of which is just to say (as I’ve said before) that, by virtue of your wedding plans, you’re sometimes seen as a target. Be weary of that.
And be sure to drink lots of water.