Tadashi Shoji strapless dress from Nordstrom. The downtown Seattle flagship store is among 14 of the chain’s location to debut a wedding boutique this month.

Much has been made of late about retailers and fashion brands getting into the wedding gown game. J. Crew, Anthropologie, Costco, and White House Black Market (weirdest name for a store, ever) are in; and now, so is Nordstrom.

As of Friday January 7, the downtown Seattle flagship Nordstrom store will be one of fourteen Nordstrom stores nationwide to launch what they’re calling a Wedding Suite, wherein dedicated wedding stylists will help brides-to-be, moms, sisters, and others navigate a gorgeous selection of dresses, gowns, and capsule collections from ML Monique Lhuillier, Notte by Marchesa, Milly, Kate Spade, Trina Turk, and more. Special accessory and footwear designs through exclusive partnerships with Alexis Bittar and Stuart Weitzman will also be offered. The idea is to dress women from the engagement party right up til the after-party and the honeymoon.

Price points? Very darn reasonable. Many of the gowns and dresses that I’ve previewed are of the I’m-a-little-non-trad, but-more-importantly, a-lot-style-conscious variety, meaning the floor is light on the ballgown look but stacked when it comes to trend-savvy, contemporary silhouettes that might be especially good for older brides, second-time-arounders, and those with creative, designer-informed ideas about luxe, gorgeous affairs.(A word about that ‘previewing’ mentioned above; wedding dresses and related frocks have been available Downtown for some time now, but the launch is official as of next Friday, and gown shipments will increase from here on out.)

According to Nordstrom: ‘Additional in-store services include on-site tailoring, bra fit specialists, beauty services, garment steaming, shoe shining, and free shipping on orders placed with Wedding Stylists. Wedding Suite in-store shopping will be by appointment only.

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