Meet the Shopkeeper: Asher Anson

Hey you, you’re not bashful (Jerry Morris says so) — want to try on the Boone wash?

By Malika Ritchie September 9, 2010

Asher Anson co-owner Jerry Morris; A self-proclaimed “hat guy.”

We like shops that stock stylish, contemporary kick-around clothes for men and women. Dinner and a movie? Bor-ring. Dinner and shopping? Way more fun. Among Seattle’s one-for-me, one-for-you shopportunities: Asher Anson in Ballard. We’d like to introduce you to co-owner Jerry Morris, but first we should pass on what he told us: All men’s and women’s denim by Joe’s Jeans and Genetic is $77 through the end of September.

WWW: What’s your personal spin on the ubiquitous “How can I help you?” question?
Morris: “What you got going on today” or just a simple “Hello” when they walk in is my preference. I like to make it a more personal, welcoming vibe from the start because the interaction with guests is one of the best parts of running a boutique. They get to know me and I get to know them.

What’s your favorite thing in the store right now?
At this point I’m digging our new J Brand jeans, the Kane fit in the Boone wash. It’s a super clean, indigo wash. It’s a great look for fall. What I think is really working for our female customers is our Kasil + Taylor Jacobson Geek pant. It’s a rolled crop that is slouchy but not baggy — a good alternative to denim.

Where do you shop when you’re not at your store?
Byrnie Utz I’m a hat guy.

What specific store or type of store do you feel is missing from Seattle’s shopping scene?
Not sure this would qualify as part of the “shopping scene” but a fishing and hunting outfitter/boutique with some style and character would be a cool experience. A good mix of practical, functional and fashionable. I’d elaborate, but I haven’t really given it a lot of thought beyond that.

What’s the weirdest thing that’s ever happened in your store?
There have been far too many odd occasions to list a clear-cut winner. Seattle definitely isn’t a real bashful city. When the bums tell you their stories from the doorway, it can get pretty interesting.

Show Comments