News You Can Use

(…to go New York, the new Loft location, and

By Laura Cassidy August 27, 2010


I. So you’re into this whole Fashion’s Night Out thing? Really into it? Like, really, really into it? The Shops at the Bravern are offering a three-day two-person trip to New York for the real-deal parties, fashion shows, and shopping events. You can enter to win on the Bravern’s Facebook page. Hurry though: The contest ends on August 29.

a. While you’re in New York, you might be interested in dropping in at the Vilcek Foundation, where once-local designer Madina Vadache is showing 19 debut designs from her spring 2011 collection. (One of them is pictured here.) We’ve featured the designer’s work in our fashion and Bride & Groom spreads; it’s great to see her getting a high-profile show — sort of an off-Lincoln Center extended Fashion Week thing — in her new homebase. Sort of: The Vilcek Foundation exists to “heighten public awareness of the contributions made by immigrants to the American arts and science.”


II. You know that former Adidas store at Fifth and Pike? It’s going to be an outpost of LOFT, the Ann Taylor sub-line. (Yes, most LOFT stores are actually at least upstairs if not in a loft. The Seattle street-level LOFT marks the first such non-elevated location.) In a development that shocked and surprised cynical style watchers, cool indie fashion sites like Refinery 29 started making a big deal out of the brand in recent months. Also, less indie ones like And then there was that whole image retouching thing. But I digress. Fact is: Along with the whole M’Obama-led White House Black Market thing, LOFT’s image is getting fashion-y-er and more fashion-y-er. Around here we’re pretty big on shopping local, but we understand that you might purchase a mass-marketed cardigan from time to time, too. The store is set to open in time for the holidays.

a. Soma Intimates, a lingerie chain, is set to open at Pacific Place on September 8. The New York-based bra-and-pantie shop is offering one free bra with any $75 purchase through 9/22/10. Locally owned lingerie shops? Sure thing, right here.

b. By the way, have you been watching the developments at the old Cold Water Creek location, where All Saints is set to open up shop?


III. relaunched, and the New York Times took notice. Call me local yokel but I like seeing our town’s name leading off a national fashion sales story with a positive bent. From the NYT piece: “In fact, Nordstrom, based in Seattle, has been the department store with one of the best improvements in same-store sales over the last year, when its overall sales reached $8.26 billion. While it may not seem revolutionary, a melding of Web site and store is surprisingly rare in the retailing world.”

a. Of course, isn’t the only local shop to meld its site with its store. Blackbird in Ballard and Totokaelo in West Edge are two boutiques that maintain a whip-smart, high-style, huge numbers web presence, and, as would follow, legions of international online customers.
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