Retail News

Introducing …. Flora Femme

Flora and Henri launches a line that is definitely not kids’ stuff.

By Laura Cassidy March 25, 2010

Turns out it pays to say stuff like,“Oh, I need to have this for myself” while looking at a two-year old’s short-sleeved boat-neck sweet-cream colored sweater, because every once in a while it works.

More or less.

Not that I had anything at all to do with it, but I used those words while gazing wistfully at Flora and Henri’s tot-sized high-style pieces last August, and this past Wednesday the locally based line launched Flora Femme, a collection of French-feeling, sweet, easy, wearable women’s looks on Flora, the new big sister (or mom, aunt, friend, whatever) label to the original.

Flora Femme also includes Paul and Joe beauty products; various, assorted, and just plain gorgeous jewelry pieces; and a handful of picnic dresses and swing tops by Matta.

See the slideshow for some of our favorite examples, then visit the still-relatively-new store in the Oddfellows Building for more. The collection is available for pre-order right now – it should be in-stock by the end of April.

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