Style: Sliced, diced, and weighed by the pound

Max Heigh’s new Deli in Pioneer Square

July 15, 2009


Max Heigh, a veteran of his family’s South End sandwich shops and restaurant, is taking orders of another kind just off First Avenue on Yesler Way in Pioneer Square.

His new shop, Deli, serves tees, jeans, jackets, shirts, hats, and accessories for men and women. Think of it as a companion to Bossi and Ich Ky to the east, and Gems, which is just a north and a tad east. In other words: Young, urban, and uncomplicated; the kind of clothes that the kind of guy who hangs out at the War Room and his best friend’s Belltown loft wears on the kind of evening when looking fresh is the prime objective. You know, that whole all that and a bag of chips thing. Established brands like RVCA and Modern Amusement are shelved and hung in industrial-looking deli cases next to lines like Cardboard Robot and Dorsia that Max hopes to introduce to your scene.

(And here you just have to pause and recall that Dorsia is the name of the New York restaurant that American Psycho’s Patrick Bateman gets all worked up about. Oh, the unlikely ties between food and fashion…)

And so far so good. As packs of Midwesterners emerged from the underground tour in the adjacent alley, Max told me that tourists and townies alike have responded to the environment, the theme, and his easy-going streetwear. The neighborhood’s First Thursday Art Walk has been a boon for business, and on next Thursday, July 23 from 5:30 to 9:30, Max is unveiling Thursdays Made Fresh. The every-month in-store bash (every third week), features art, music, and style—and free beer and wine. The first 50 people to RSVP to [email protected] will get 20% off purchases that night.

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