Seattle’s iconic Museum of Pop Culture (MoPop) is gearing up for an exhilarating year as it unveils its compelling 2024 theme, The Power of Pop Culture. At the heart of this theme is the much-anticipated long-term exhibition, Massive: The Power of Pop Culture, set to be a cornerstone of the MoPop experience.

MoPop is dedicated to making creative expression a life-changing force and aims to immerse visitors in the dynamic and influential world of pop culture. With commitment to preserving, celebrating, and providing access to the narratives that shape our collective history, MoPop’s 2024 theme unfolds as a journey through the profound impact of pop culture on our daily lives.

Massive is more than an exhibition; it’s an exploration into how pop culture shapes perceptions, influences choices, and connects us through shared enthusiasm. Featuring over 80 artifacts, interactive, films, and immersive experiences, the exhibition spans the spectrum of pop culture, from iconic moments like Star Wars to the cultural phenomenon of K-Pop and the timeless influences of Beyonce. 

“Massive encourages visitors to explore their own place within pop culture, bringing their lived experiences and fandoms into conversation with the museum and their communities,” said Michele Y. Smith, CEO of MoPop.

The exhibition goes beyond a traditional showcase by delving into essential concepts such as why representation matters, appreciation verses appropriation, inspiration and imitation, and the nature of fame and celebrity. Visitors can expect a nuanced understanding of the cultural impact of pop phenomena that have shaped generations.

"Massive serves as a primer for how MoPop approach pop culture and focuses on our permanent collection, highlighting many diverse stories, showcasing new acquisitions, and creating a dynamic, dedicated space for community collaborations and engagements,” said Jacob McMurray, Chief Collections + Exhibitions Officer at MoPop.

Seattle’s MoPop is not just a destination; It’s a celebration of the vibrant tapestry of contemporary pop culture that resonates across generations. Learn more at MoPop.org/Massive.