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A Backstage Bash, Beer, and a Standing Ovation? That’s an InnovAsian Occasion.

The Tukwila-based frozen food brand is partnering with Stoup Brewing for a concert that benefits affordable health care for local musicians.

Presented by InnovAsian Cuisine By Ben McBee June 24, 2021

Enjoy craft beverages and live music for a cause on a Seattle summer evening.

When life’s messes are just too much to handle, the last thing you want to think about is preparing another tedious dinner. After the year we’ve all had, no one’s going to blame you for taking a few extra trips down the frozen food aisle at the grocery store. During those hunting and gathering missions—that’s what we’re calling them—it’s hard not to be overwhelmed with all of the options, but there is one easy way to get rid of the guesswork. With InnovAsian Cuisine, fortunes turn quickly in your favor, setting the table for an effortless Asian feast the whole family will love.

Opening the freezer door to InnovAsian means unlocking exciting new flavors and hunger-busting favorites: show me someone who doesn’t love orange chicken, and I’ll call their bluff. Admittedly, there’s something to satisfy everyone’s taste buds, and you can never go wrong mixing and matching their diverse selection of high-quality entrées, appetizers, and sides.

Got a lot of mouths to feed? Try the family-size sweet and sour chicken and vegetable fried rice. If you’re dining alone, well, that’s simply unacceptable; first, call a friend, then enjoy a couple of InnovAsian’s convenient meals for one, together. Kidding aside, their single-serve bowls are great for lunch at work or if you’re solo on the go. No matter what you choose, each dish packs a tasty punch.

Though InnovAsian can be found in supermarkets across the country, its brand headquarters are right here in Tukwila. Since its founding in 1998, the company has supported the community by both providing jobs and spicing up people’s fondest memories, from camping trips to backyard potlucks to holiday get-togethers.

On Friday, July 23, Seattle is set to host another memorable InnovAsian Occasion, with the Rise Up Summer Concert at Stoup Brewing. From 6 to 8 p.m., guests can imbibe RISE UP, a limited-edition beer crafted specially for the night, which will be on tap and in cans available for purchase. And for the main event, Seattle-grown band Smokey Brights will be on stage, serenading the crowd with their unique blend of bright pop vocals, ’70s-inspired synthesizers, and quintessential Pacific Northwest rock and roll.

Anyone who’s ever been to Stoup Brewing’s Ballard location knows the line can grow around the block on warm summer nights. So in partnership with Brown Paper Tickets, around 50 VIP tickets are up for grabs; not only will you be able to skip the queue, but you will be escorted directly to your front-row seat, InnovAsian swag bag in hand, and gain access to exclusive backstage meet-and-greets after the show. Oh, and don’t forget to swing by InnovAsian’s booth to learn more about their wares, and even try a sample or two (or three or four).

Rest assured, you’ll be letting your hair down for a good cause. The entirety of each $100 VIP pass (and portions of RISE UP beer sales) will benefit the local nonprofit SMASH, or Seattle Musicians Access to Sustainable Healthcare. This vital organization works tirelessly to provide artists with free or very low-cost access to mental health therapy, dental care, hearing protection, annual doctor visits, and resources for navigating the health care system, so that they can continue to thrive and enrich our communities. SMASH’s efforts have never been more important than they are today; after more than a year of not booking gigs, many performers are struggling to make ends meet, and their wellness is often the first thing to suffer.

Ryan Devlin and Kim West, the husband-and-wife duo who front Smokey Brights, have both utilized SMASH’s services as they tour and promote their new LP, I Love You But Damn.

Visit Brown Paper Tickets to buy tickets to the event.

For more information on SMASH, head to smashseattle.org.
To find out more about InnovAsian products or search for them in a nearby store, visit innovasiancuisine.com.

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