Last week, The Puget Sound Business Journal ran a Q&A with one of our two investors, Concur President and COO, Raj Singh .

Read the whole thing—Raj answers some big questions like "What are you getting for your investment?" and "How do you make PubliCola profitable?"

Re: The profitability question, I love his answer. He reframes it and asks the real question: "How do you make media profitable?"

I like this answer because I'm asked about the profitability of online journalism in a dismissive way all the time, and I have the same reaction as Raj. It seems to me the businesses that are failing are traditional newspapers.They should be challenged on this point—which, at its core is about the survival of journalism—more than a startup.

We don't have the answers, and we're certainly not profitable after 6 months in, but so far so good.

Really, though, my favorite answer is this: The reporter makes a go at tracking down Singh's journalism chops (Singh is a software entrepreneur) and asks, "Brenda Starr or Lois Lane?" Singh gives the right answer.