Loco Over Loko

No More Four Loko For You

Washington State bans alcoholic energy drinks.

November 10, 2010

Blackout in a can is black market-bound. No more alcoholic energy drinks in Washington State.

Beginning November 18, highly caffeinated alcoholic beverages will no longer be available in Washington State, according to the Seattle PI.

This was of course triggered by the hospitalization of several Central Washington University students who drank Four Loko—a very boozy, very caffed up malt beverage—at an off-campus party in early October.

Utah, Michigan, Oklahoma and Montana have already added new restrictions to the sale of alcoholic energy drinks, says the Pi.

Governor Christine Gregoire gave a press conference this morning announcing the Liquor Control Board’s decision, noting the lure such drinks have on minors. "In my experience, it’s no different than the kind of appeal Joe Camel had to our kids when it came to cigarettes," said Gregoire.

But I would point out to Governor Gregoire that in the case of Camel cigarettes, it was the marketing campaign that was targeted—swimming in a deep dark sea of lawsuits, the R.J. Reynolds company halted the Joe Camel campaign on its own accord in 1997.

Camel products—known to have killed how many people at this point?—remain widely available. And you don’t have to be 21 to buy them, as you did to buy alcoholic energy drinks. You have to be 18. Is it just me, or does something feel askew?

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