Thanks to the Village Voice’s Fork in the Road blog, we can have a look inside Beecher’s 8,000 square foot shop that opened today just north of Union Square in New York’s Flatiron District.

No fair alert: The NYC shop has a basement cafe.

But on Seattle’s own Voice Media food blog Voracious, Hanna Raskin reported that Beecher’s new Flatiron cheese, made with milk from Upstate New York, goes on sale today at the NY shop and the one in Seattle.

So we have that.