How E.T. Almost Killed the Video Game Industry
As stories about the utter failure of a video game go, the death, burial, and very literal resurrection of Atari’s E.T. has it all: drugs, hubris, (8-bit) aliens, a desert burial, and a modestly lucrative eBay auction. And starting November 20, you can see the whole sordid tale in Atari: Game Over, exclusively on Xbox Live. In the meantime, check out the behind-the-scenes teaser Wired released this week.
Based, of course, on the Steven Spielberg cinematic classic, the game had the making of a huge hit for Atari—then at the peak of its video game dominance—but ultimately tanked, due in large part to the fact that it sucked. “It was bad,” a game industry expert clucks in Game Over. “Brutal, unfair—didn’t make a lot of sense.” And so as the company cratered in 1983, rather than pay to crush and dispose of the nearly 750,000 cartridges that didn’t sell, Atari dug a hole in New Mexico and buried them there. Where they sat, undisturbed, until spring 2014, when a Canadian marketing firm paid to dig them up. (A hundred of those unsold games were auctioned on eBay earlier in November, by the way, and went for $1,000 apiece.)
With the E.T. disaster serving as a narrative backbone, Game Over tracks the rise and fall of Atari in the late ’70s and early ’80s. And given the old video of drug-fueled parties and stories of drunken mayhem that director Zak Penn splices into the documentary, it’s clear that while everybody's favorite extraterrestrial was the fall guy, excess and arrogance played a bigger part in bringing down Atari.
That the doc would debut on Xbox’s video service is fitting, for a couple reasons. One: Duh, it’s about video games. And two: With sales of the year-old Xbox One still lagging well behind the PS4, it’s enough to make you wonder if one day we’ll see an expose about the death of Microsoft’s gaming division. And if we’ll stream it on a Valve console.