Amazonland abounds with lunch options—cheap ones, fancy ones, ones backed by high-profile chefs. So why patronize this glorified counter near Whole Foods? Vinason applies sustainable sourcing to Vietnamese standards—vermicelli bowls, banh mi, spring rolls, and an unexpectedly deep-flavored pho. The results are familiar favorites with just a bit more verve, and under-$10 prices you don’t see much in these parts. Vinason knows its customer base; the website details its commitment to local vendors, and the back window for online order pickups somewhat mitigates the lunch lines.