You can't say Paul Allen isn't ambitious. After successfully launching the Seattle Art Fair, the billionaire has turned his cultural sights to the music scene. Today, Allen announced he'll launch the Upstream Music Fest and Summit in Pioneer Square. Combining musical performances, industry business, tech, video games, and film, Upstream clearly aims to be Seattle's version of South by Southwest. The fest will take place May 11–13, 2017.
Upstream promises over 200 (mostly Northwest) artists playing on more than 25 stages. It'll be interesting to see where they place said stages, considering Pioneer Square isn't exactly the most venue rich neighborhood. And while it's fair to be skeptical based on previous attempts to create a Seattle SXSW failing (see: NXNW and Music West), they didn't have the billionaire backing.
There's not a lot known about Upstream at the moment, but we'll keep you informed as more info becomes available. For now, interested parties can check out Upsteam's website and sign up for email notifications.