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Sauced

Bad Spirits

America is Drinking More and Drinking Cheap

A WaPo article reveals we’re hitting the bad stuff hard.

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Popov

The root of all evil.

Are you drinking more and also drinking more crappy booze? Shame on you. Just kidding, it’s totally normal. In fact, everyone’s doing it.

According to the Washington Post today:

Industry growth slowed in 2009, with the amount of liquor sold by suppliers up 1.4 percent. That’s the smallest increase since 2001 and below the 10-year average of 2.6 percent.

The lowest-priced segment, with brands such as Popov vodka that can go for less than $10 for a fifth, grew the fastest, with volume rising 5.5 percent, after edging up 0.6 percent in 2008. Meanwhile, the most expensive brands, priced roughly $30 or more for a 750 ml bottle (think Grey Goose, owned by Bacardi), fell the most, tumbling 5.1 percent.

Now I’m familiar with Popov Vodka. In college Popov and I had a brief and ill-fated relationship. Trust me when I say this: no good can come of it.

Tags: Booze News

 

Comments Speech Bubble

By Rocky on Feb 02, 2010 at 6:27PM

Just say no to bad booze!

By seadevi on Feb 02, 2010 at 6:35PM

Wish they could break this up by state or region – would be interesting.

By jess on Feb 02, 2010 at 6:56PM

I’m with you 100 percent Rocky. Seadevi—good point. Might be worth a little investigation.

By Chris on Feb 03, 2010 at 8:52AM

Anyone ever get on the Blue UV vodka and lemonade kick? ::barf::

By Nick Hawley on Feb 09, 2010 at 4:48PM

Blue UV + Lemonade looks like snot.

Check this out:

Fleischmann’s Vodka

* Fleischmann’s Vodka is a member of the Fleischmann’s family of products, a name that has represented quality since 1870. * Attractively priced, Fleischmann’s Vodka is a necessary addition for both on-and off-premise establishments. * #1 in Wisconsin.

—True story…lots of billboards in Wisco that say “Wisconsin’s Favorite Vodka!”

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