Free Bourbon, Drinky Journos, and Product Placement at the Maker’s 46 Launch Party
Sauced’s roving duo of imbibing interns infiltrate the fancy release party for a new bourbon from Maker’s Mark.
Posted by: Alexandra Notman and Mary Pritchard on Jul 15, 2010 at 12:31PM
2 Comments
The product in question
View Slideshow » Illustration:The party took place at Daniel’s Broiler, a steak and chops staple in B-vue.
View Slideshow » Illustration:Bartender Jeane Franklin
View Slideshow » Illustration:Jenise Silva and Michael Nank (of the Examiner) came out from Queen Anne to taste the new libation.
View Slideshow » Illustration:Editor-in-chief of Mutineer Magazine, Alan Kropf, came up from Los Angeles with some fellow Mutineers to try the new Makers 46.
View Slideshow » Illustration:Bartender Dylan Fitzgerald makes a line of Manhattans for the thirsty crowd using Daniel’s Broiler’s homemade bitters.
View Slideshow » Illustration:The bartender pours a Smash, a light, citrus concoction refreshing on a summer’s eve. We had four each. Just kidding.
View Slideshow » Illustration:Head chef for Daniel’s Broiler Mike Dremann stopped by the party to check out his kitchen’s handiwork.
View Slideshow » Illustration:Free food! The flowing bourbon helped wash down gulpables such as crispy fried artichoke hearts, stuffed mushrooms, smoked salmon, and fresh fruit.
View Slideshow » Illustration:Restaurateur Bill Thomas, of the Brown Lantern Alehouse, drove more than two hours from Anacortes to sample the new product. Wonder who drove him back….
View Slideshow » Illustration:Perks of the job: Sarah Cortes of the Stranger and her husband Michael Hewson enjoy the free bourbon and good eats.
View Slideshow » Illustration:Matt Moses of Rockstar Energy Drink (yeah, he was pretty perky) and Scott Carlton, the marketing guru for Seattle-based indie label Tooth and Nail Records, sipped on a Brooklyn and a Manhattan, respectively.
View Slideshow » Illustration:Distillery Diplomat (his words, not ours) Cody Rossen told the crowd that “the bourbon market had been fielding questions for years about a new product, but last December we found a taste we were proud of.” Tasted pretty good to us, too.
View Slideshow » Illustration:The evening capped off with each attendee throwing back a shot of Maker’s 46. And yet somehow, no one ended up dancing on the bar.
View Slideshow » Illustration:Ye Olde Product Placement: Daniel’s Broiler displays a bottle of the flagship Maker’s Mark, autographed by the founder’s son Bill Samuels.
Hello there, A&M here. We’re back to take you along for another well-lubed evening on the Seattle drink scene.
Last time, you chugged vicariously with us at the Seattle International Beerfest. That was fun, right?
This time, we’re taking you inside the launch party of Maker’s 46—held at Daniel’s Broiler in Bellevue on Wednesday, July 14.
And what a hobnobbing, product-placementy good time it was. We shook hands. We took cards. We drank bourbon.
Enjoy the show….
All photos by Alexandra Notman.
One caption mentioned a Manhattan and a Brooklyn. What’s a Brooklyn?
Where can I contact those who put on this event? I have a comment, but don’t want to post publicly…Thanks!