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This Is Cool: Joule’s New-Old Neon Sign

Allecia Vermillion
Author: Allecia Vermillion
Less than 1 min.read

The sign, made by Electric Coffin, and now hanging in front of the new Joule location. Photo via Electric Coffin.

Joule is still aiming for a mid-October opening, and the sign that’s destined to become the restaurant’s new icon is already hanging within the Fremont Collective building.

Chef-owner Rachel Yang reports that the antique-looking sign was actually made from scratch by the guys at Electric Coffin, namely Justin Kane Elder and Patrick “Duffy” De Armas. The duo also made hand-screened wallpaper and a giant communal table for the interior, suggesting that Joule 2.0 will have a different aesthetic than its predecessor in Wallingford. No, the restaurant’s name hasn’t changed, says Yang. It’s just a cool-looking sign.

Yang and husband-chef-owner Seif Chirchi have been counting down to the reopening with some tantalizing factoids, like the fact that “beef is the new pig” in this kitchen. However most of their fanbase is specifically counting down to the introduction of brunch service, cocktails, and more space.




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Allecia Vermillion
Allecia Vermillion
Allecia Vermillion has spent a decade at Seattle Met, arriving as food and drink editor, and expanding her role over the years. She served as the magazine’s editor in chief until moving into a newly created executive editor role in 2021. She spearheads Seattle Met’s food and drink coverage and oversees home design content. Allecia’s writing has earned her multiple journalism awards and two James Beard Award nominations over the years. A native of Portland, Oregon, Allecia began her writing life as a newspaper reporter in the Chicago suburbs before making a grateful return to the Pacific Northwest. She has an English degree from Washington University (no, the one in St. Louis) and a masters in journalism from Northwestern University. She lives in Seattle with her husband and two children.