The EMC poll which found that Mayor Ed Murray's minimum wage proposal has the most support when compared to an alternative from City Council member Kshama Sawant or (and by a yawning margin) an alternative proposal from business—66 percent to 50 percent to 44 percent, respectively—also found some embarrassing news for the Seattle Times.
Only 31 percent of those polled found the Times credible on the issue, landing them 10th on a list of 12.
One of the key factors, the pollsters found, given the complexity of the issue, is what the pollsters refer to as "signals"—that is: who's signaling support for each plan.
So, EMC asked voters who they found most credible on the $15 minimum wage issue.
Only 31 percent of those polled found the Times credible on the issue, landing them 10th on a list of 12. Socialist City Council member Sawant bested the Times with 32 percent, though she was also low on the list, in the eighth spot. (The Stranger had a better credibility rating than the Times on the issue as well, at 35 percent.)
Mayor Murray was the most credible on the issue at 43 percent. His top rating came with a lot of general credibility, though—likely because he's the mayor. The number of voters who found him particularly credible was only at 13 percent, a similar so-so rating to most others on the list—labor unions, OneAmerica, El Centro de la Raza, the Stranger, the King County Labor Council, and, well, Sawant (who got 14 precent).
If 15Now wants to run an alternative measure, they'd be wise to relegate Sawant to the background and put fast food workers up front.
The Times bombed on that metric, with just eight percent finding them particulalry credible. (The pollsters also measured intense mistrust—"not credible at all"—where the average score was 15 perecent; the Times was below average on that one too, though they did beat Sawant: 17 percent of voters found the Times "not credible at all," while a troublilng—for Sawant—22 percent found Sawant "not credible at all.")
The group with the highest rating, by a mile, when it came to people finding them extremely credible was fast food workers, at 21 percent. And their overall credibility rating was 41 percent, landing them third, just behind Murray and Seattle Labor Unions (42 percent).
A final observation about these numbers: If 15Now wants to run an alternative measure, they'd be wise to relegate Sawant, with her overall low credibility rating, to the background, and put fast food workers, with their much higher overall credibility rating, up front. It'd also be good for them, it seems, to be "saddled" with a 'No' endorsement from the Times.
This "signal" stuff is all very good news for Mayor Murray. Seattle Labor Unions, the King County Labor Council, and OneAmerica—all in the top-five on the credibility rating (along with Murray himself), are all formally supporting his plan.
FOOTNOTE: An important thing to consider in this polling is the combined credibility score vs. the combined not credible score—in this instance, both blue shadings vs. both red shadings.
If someone's blue shadings are greater than their red shadings on this chart—that is, more people find them credible than not—than they're doing okay.
The bottom five on this list, starting with Sawant (32 credible vs. 38 not credible), have an image problem on this issue. The Times is also on the wrong side of the ledger (30 vs. 37).
P.s. I have a call in to the pollster to get an explanation on the Times' credibility ranking ... is it 31 or 30?