1This is Lu
Understated style is Jenny Fort’s design mantra. The Seattle transplant’s line Lu is all about versatility and wear-ability so you don’t have to think too hard about making a statement.
Image courtesy Jenny Fort
2This is Lu
Understated style is Jenny Fort’s design mantra. The Seattle transplant’s line Lu is all about versatility and wear-ability so you don’t have to think too hard about making a statement.
Image courtesy Jenny Fort
3Layering game
Fort’s modern, easily translatable threads lend to multiple outfit possibilities. She designs for women like herself who want pieces that speak volumes without being loud.
Image courtesy Jenny Fort
4Layering game
Fort’s modern, easily translatable threads lend to multiple outfit possibilities. She designs for women like herself who want pieces that speak volumes without being loud.
Image courtesy Jenny Fort
5Teaming up
Jessica Carter paired up with Genevieve Pierson to shoot Lu’s dress No.2. The result? Eight different ways to layer, pair, and accessorize one of the line’s signature pieces.
Image courtesy Jenny Fort
6Teaming up
Jessica Carter paired up with Genevieve Pierson to shoot Lu’s dress No.2. The result? Eight different ways to layer, pair, and accessorize one of the line’s signature pieces.
Image courtesy Jenny Fort
7Grab and go
Ponte knits galore; Fort relies on the fabric for its movement, light weight, and ability to keep its shape. Plus it transitions well from fall to winter—it’s a sort of year-round uniform.
Image courtesy Jenny Fort
8Grab and go
Ponte knits galore; Fort relies on the fabric for its movement, light weight, and ability to keep its shape. Plus it transitions well from fall to winter—it’s a sort of year-round uniform.
Image courtesy Jenny Fort
9Simple silhouettes
But with structure comes some slink too. Designer Paul Jung (pictured here) and his slip dresses provide the right amount of form-fitting, feminine contrast to his otherwise boxy and ultra-modern shapes. This keen juxtaposition made it on to Fort’s inspiration radar.
Image via Paul Jung Tumblr
10Super structure
Fort draws inspiration from lines with similar aesthetic like NY-based brand Håndværk (seen here). The two share a penchant for sensible pieces with avant-garde shapes.
Image via Håndværk
11Super structure
Fort draws inspiration from lines with similar aesthetic like NY-based brand Håndværk (seen here). The two share a penchant for sensible pieces with avant-garde shapes.
Image via Håndværk
12Simple silhouettes
But with structure comes some slink too. Designer Paul Jung (pictured here) and his slip dresses provide the right amount of form-fitting, feminine contrast to his otherwise boxy and ultra-modern shapes. This keen juxtaposition made it on to Fort’s inspiration radar.
Image via Paul Jung Tumblr
13Dream clientele
Remember Lady Sovereign? Fort does. When asked who she’d most like to dress she listed the British rapper because, “she’s super sporty and 80s, and has a definite style. I’d love to put her in my jumpsuit! She would rock it so hard!”
Image via Examiner (left) Image via Women’s Wear Daily (right)
14Wardrobe revamp
Her other pop-culture dream clientele? Jesse Pinkman, of course. “I would love to put him in some more form-fitting clothes, particularly pants. I would have him layer up for sure, with the cold nights and hot days of New Mexico.”
Image via Pinterest (left) Image via Nick Wooster (right)
15Dream clientele
Remember Lady Sovereign? Fort does. When asked who she’d most like to dress she listed the British rapper because, “she’s super sporty and 80s, and has a definite style. I’d love to put her in my jumpsuit! She would rock it so hard!”
Image via Examiner (left) Image via Women’s Wear Daily (right)
16Wardrobe revamp
Her other pop-culture dream clientele? Jesse Pinkman, of course. “I would love to put him in some more form-fitting clothes, particularly pants. I would have him layer up for sure, with the cold nights and hot days of New Mexico.”
Image via Pinterest (left) Image via Nick Wooster (right)
For Jenny Fort, less is most definitely more.
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