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No Surprise Here: Woodland Park Zoo Babies Are Social Media Gold

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Lulu, seen here with mother Tufani, has grown over two feet since Woodland Park Zoo welcomed her in June. Though she’s just one of 160 vertebrates born at the zoo this year—including a photogenic baby snow leopard, a photogenic litter of baby otters, and a slightly less photogenic baby penguin—Lulu has owned the spotlight. The zoo featured her in ads and on Facebook, where the comments from Seattleites on why they love giraffes range from the long-necked ungulates’ grace to (paradoxically) their clumsiness. What’s clear: Baby animals are marketing and social media gold. One 30-second video of Lulu posted on the zoo’s Facebook page has already garnered over 75,000 views. 

Published in the Washington Wine Travel issue of Seattle Met.











Jaime Archer
Jaime Archer
Jaime Archer is a California native who grew up in the Bay Area and studied history at Reed College in Portland before landing at Seattle Met as an editorial intern. After a brief stint as a reporter at The Daily News in Longview, Washington, she rejoined Seattle Met as digital editor, and now oversees its website, newsletters, and social media accounts. She lives in Capitol Hill with her trusty cat Scully.