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An In-Depth Look at the Starbucks Reserve Roastery and Tasting Room

Starbucks’ new Reserve Roastery and Tasting Room on Pike Street doesn’t serve green tea Frappuccinos or caramel macchiatos. Here the espresso shots are smoother, coffee roasting is theater, and the company hopes to woo ultradiscerning coffee drinkers who wouldn’t be caught dead in a mass-market coffee joint.  Hover over image.     This feature appeared in […]

Starbucks’ new Reserve Roastery and Tasting Room on Pike Street doesn’t serve green tea Frappuccinos or caramel macchiatos. Here the espresso shots are smoother, coffee roasting is theater, and the company hopes to woo ultradiscerning coffee drinkers who wouldn’t be caught dead in a mass-market coffee joint. 

Hover over image.  

 

This feature appeared in the February 2015 issue of Seattle Met magazine.

Published in the The Ultimate Guide to Brunch issue of Seattle Met.











Allecia Vermillion
Allecia Vermillion
Allecia Vermillion has spent a decade at Seattle Met, arriving as food and drink editor, and expanding her role over the years. She served as the magazine’s editor in chief until moving into a newly created executive editor role in 2021. She spearheads Seattle Met’s food and drink coverage and oversees home design content. Allecia’s writing has earned her multiple journalism awards and two James Beard Award nominations over the years. A native of Portland, Oregon, Allecia began her writing life as a newspaper reporter in the Chicago suburbs before making a grateful return to the Pacific Northwest. She has an English degree from Washington University (no, the one in St. Louis) and a masters in journalism from Northwestern University. She lives in Seattle with her husband and two children.