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Slide Show: Inside PAX 2012

A photographic account of Seattle's largest gaming convention.

Seth Sommerfeld
Author: Seth Sommerfeld
Less than 1 min.read

Every Labor Day weekend, the gaming industry sets its sights on Seattle. The Penny Arcade Expo (PAX) sets up shop in the Washington State Convention Center for three days, offering the largest fan-friendly gaming convention in the region. Founded in 2004 by Jerry Holkins and Mike Krahulik, the Washington-based duo behind the webcomic Penny Arcade, PAX has morphed from a modest Bellevue event to a bicostal video game-palooza (Seattle and Boston) where gamemakers show off their newest, previously unseen titles. It’s no wonder badges for PAX 2012 sold out in just over a week. In fact, PAX tickets are in such high demand, the expo will be adding a fourth day next year.

We were lucky enough to get inside this year—view the slideshow for a snapshot of PAX.

The video game media descends on Seattle for PAX. Here, G4 shoots a segment with some of PAX’s best cosplayers.




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Seth Sommerfeld
Seth Sommerfeld
Assistant Editor (Arts) Seth Sommerfeld runs the arts department at Seattle Met, crafting the magazine's On the Town section, editing the Culture Fiend blog, and contributing to reader service features such as “The Ultimate Seahawks Guide” and the front-of-the-book department, Mudroom. Seth has written about music and culture for Rolling Stone, Spin, Pacific Northwest Inlander, Charleston Post and Courier, Syracuse Post-Standard, and Billings Gazette. He also extensively covered the NBA Draft for years for Fox Sports and NBADraft.net, and was published as part of Myth, Media, and Culture in Star Wars: An Anthology. Originally from Billings, Montana, Seth first lived in Washington while earning an undergraduate degree in journalism and broadcasting at Gonzaga University. He followed up those studies at Syracuse University, where he earned a master’s degree in arts journalism.