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Macklemore Confronts the Fame Monster in Fences’ “Arrows” Video

The “Arrows” video takes shots at Macklemore. Literally.

After unveiling the collaborative track “Arrows” a few weeks back, Seattleites Fences, Macklemore, and Ryan Lewis have now delivered a music video for the song. The video finds Fences and Macklemore being pelted with the titular weapons as they express personal struggles. While Fences verse touches on father issues and relationships, Macklemore’s contribution is all about the pressures involved with his swift rise to the top of the music world. The video depicts Macklemore as an animal caged by fame and places him on a high dive above his Rolling Stone covers. They’re not the most subtle metaphors, but you get the (sharp, triangular) point (and even if you count yourself among the Macklemore haters, you can probably enjoy watching the MC get shot by arrows).

The video ends proudly boasting how it’s “Made in Seattle,” and that extends beyond the musicians. Local director John Keatley delivers some beautiful cinematography that’s alive with rich colors. “Arrows” is the lead single from Fences’ upcoming second LP Lesser Oceans, which arrives on October 14.











Seth Sommerfeld
Seth Sommerfeld
Assistant Editor (Arts) Seth Sommerfeld runs the arts department at Seattle Met, crafting the magazine's On the Town section, editing the Culture Fiend blog, and contributing to reader service features such as “The Ultimate Seahawks Guide” and the front-of-the-book department, Mudroom. Seth has written about music and culture for Rolling Stone, Spin, Pacific Northwest Inlander, Charleston Post and Courier, Syracuse Post-Standard, and Billings Gazette. He also extensively covered the NBA Draft for years for Fox Sports and NBADraft.net, and was published as part of Myth, Media, and Culture in Star Wars: An Anthology. Originally from Billings, Montana, Seth first lived in Washington while earning an undergraduate degree in journalism and broadcasting at Gonzaga University. He followed up those studies at Syracuse University, where he earned a master’s degree in arts journalism.