EARTH TO U VILLAGE

Reformation Opens Its First Washington Store in University Village

It's getting hot in here.

03/16/2021 By Zoe Sayler

THAT'S TIMELESS

For New Seattle Clothing Line Akala, Sustainability Is Classic

Who cares about seasonal trends? These pieces are meant to last.

02/05/2021 By Zoe Sayler

RETRO GRADE

Seattle’s Best Vintage Clothing Shops

Fashion gets better with age.

12/22/2020 By Zoe Sayler Photography by Amy Vaughn

THAT'S A WRAP

Winter's Unlikely Staple Accessory: Blanket Carriers

They're much cuter than scrambling to find a seat by the restaurant's sole patio heater.

11/13/2020 By Zoe Sayler

TRAILBLAZERS

Fat Fashion Won't Be Ignored Any Longer

Retail often treats plus-size clothing as an afterthought, but some locals are making it big.

10/27/2020 By Zoe Sayler

FASHION PROJECT

Seattle’s Best Clothing Boutiques

Seattle’s a fashionable city. You just have to know where to look.

09/10/2020 By Nicole Martinson and Zoe Sayler

QUARANTINE COUTURE

Can Masks Be Fashionable?

Seattle designers craft pandemic gear worthy of becoming a wardrobe staple—after all, we might be wearing it for a while.

04/14/2020 By Zoe Sayler

Face the Facts

Seattle Is Now a City of Masks

They're not impermeable, but homemade face coverings can help stop the spread of the novel coronavirus.

04/14/2020 By Benjamin Cassidy

INSIDE EDITION

Actually, You Don't Have to Dress Up to Work from Home

Seattle fashion blogger Sahily McMillan drops advice for loving your quarantine look (even if your cat is the only one who sees it).

04/07/2020 By Zoe Sayler

GIRL POWER

Shop Local—Online—At These Women-Owned Consignment Stores

You can online shop and support your community. Dangerous, we know.

03/27/2020 By Nicole Martinson

Fashion, Meet Function

Billy Price's Quest to Make Mainstream Shoes Adaptive

A three-story fall during college left the Billy Footwear co-founder unable to tie his shoes. Now he can put on his own.

03/27/2020 By Benjamin Cassidy

BORN-AGAIN BOOTS

Montana’s Canty Boots Updates the Classic Cowboy Style

These boots were made for reworking.

02/26/2020 By Allison Williams

TASTEFULLY TORRENTIAL

The Seattle Guide to Dressing for Spring Rain

Seattle’s style conundrum: Dressing for post-winter rains without resorting to a hardshell.

02/25/2020 By Kelly Skahan

COME AS YOU ARE

7 Seattle Fashion Moments We’ll Remember from the 2010s

Seattle’s never been known for its fashion sense. But after the last decade...uh, we’re getting there.

01/07/2020 By Zoe Sayler

Earth-Approved

Seattle's Eco-Friendly Stores We Can't Get Enough of

Fast fashion is falling out of favor as conscious shopping gains momentum in the Emerald City.

11/13/2019 By Courtney Cummings

Elements of Style

Andreya Taylor Is Seattle’s Style Unicorn

Bold patterns, bright, eye-popping colors—the fashion phenom crafts to the rhythm of her own sewing machine.

05/29/2019 By Rosin Saez

Grunge Grudge

Does the Nirvana Smiley Face Mean Anything Anymore?

The band is suing Marc Jacobs for appropriating its iconic logo—but is the designer really devaluing it?

03/26/2019 By Stefan Milne

Sales & Events

Wear What When November 26–December 2

This week: A 'Bachelorette' alum hosts a fashion show, Seattle Gents takes men's wardrobing to the next level, and the Gates Foundation hosts its annual Giving Marketplace.

11/26/2018 By Elizabeth Podlesnik

Sales & Events

Wear What When October 22–28

Popups run the town this week at Baby and Company and the Thompson Hotel. Plus, get a guided tour of Filson's SoDo flagship.

10/22/2018 By Elizabeth Podlesnik

Runner's High Fashion

Brooks Running Launches New Fall 2018 Line

Fall means shorter days, colder runs, and all the reasons to bundle up in style and keep that routine going.

08/17/2018 By Katheryn Grice