All your online shopping has seriously paid off: Seattle is one of Everlane’s top 10 retail markets, and we’ve got the glorious University Village storefront to prove it.
After a few classic construction-related snafus—recycled textile floor tiles don’t install themselves—the shop full of sustainability-minded basics will open its doors in Seattle’s favorite outdoor shopping center on Thursday, August 5, between Aveda and the soon-to-open Levi’s. (Jeans shopping spree, anyone?)
It'll be Everlane's eighth brick-and-mortar, its first location in the Pacific Northwest, and its first new store to open since the beginning of the pandemic. To what do we owe the pleasure? On real estate visits in town, "seeing people in our clothes when there isn't physically a store there," vice president of retail Tara Shanahan couldn't help but introduce herself to Seattle Everlane fans. If you're reading this, you may have met her already.
Those are the sorts of connections Shanahan hopes Everlane's ever-growing list of retail locations can forge, even as the majority of sales are made online. Keyboard customers skeptical of the benefits of a brick-and-mortar should suspend their disbelief. While just about 20–25 percent of Everlane’s online inventory will be available in-store at any given time, per Shanahan, IRL shoppers can also make online purchases at the counter (and get free two-day shipping while they're at it).
What about those sustainability claims? The marketing power of climate-friendly clothing means that some companies' commitments are specious at best. But Everlane’s gung-ho attitude extends well beyond fabrics and taglines: The Seattle store will donate all of its August 5 grand opening sales up to $25,000 to South Seattle nonprofit Got Green, an organization led by people of color and low income community members and dedicated to environmental justice.
“We really want to be able to bring that local component into our new building,” Shanahan says. To that end, the store will also be decorated with floral arrangements from local studio Iris and Fig, stocked with tees and totes that say "100% Seattle," and, of course, frequented by locals like you.