"It’s smaller, a bit more rugged, and will be a different type of retail—off the beaten path so-to-speak," says a spokesperson for Filson. The Seattle brand has aptly named the new store CCF Co. Ballard, after the full "C.C. Filson Company," and the location at 5101 Ballard Avenue, opening on November 23.
Having been around since 1897, Filson has a flagship in SODO and a major online presence, and is one of Seattle's big outdoor names. This new 1,200 square-feet space was chosen in order to highlight the Filson connection to the maritime culture and trade: "We’ve brought the best local talent together to create a unique space that reflects the community, from master line riggers, to NW traditional Tlingit artists, to carpenters that specialize in working with locally sourced reclaimed materials. The building itself adds to the character, being the first designated historical landmark in Ballard, built in 1904, the [Swan] Hansen Building has seen its share of community growth."
That building has undergone a pretty significant retrofit since then, and now has custom interiors, including Treehouse Guys' Jake Jacob and Rainshadow Woodworks' Sebastian Eggert teaming up to build custom shelving, flooring and merchandise displays designed by local architectural designers and Filson's Creative Director, Alex Carleton. Everything is specific to the store: from the chandelier (a retrofitted old ship wheel dating back to the early 1800s with the help of local Ballard builder, Marion Built) to the hand painted triptych by Vashon artist, Odin Lonning.
The product collection will showcase many heritage and iconic pieces familiar from Filson and a handful of custom items specific to the Ballard store; such as limited edition knit wear, t-shirts, hoodies, bags, caps and items not available anywhere else. Follow the construction and inspiration as it unfolds on their instagram, @ccf1897.