How it works: Go to the mobile site and follow the instructions to create your virtual kiss. Have a friend ready to kiss in unison (it's a very collaborative effort, but you can choose 'Kiss by Yourself' as well). Then, you pick your Rouge Rouge lipstick color (I was partial to Burning Up) and hit the 'Start Kissing' button. Wait for the countdown, then kiss (literally kiss your phone) for three seconds. Et voilà! Rouge Rouge Kiss Me creates an animated 'Kiss Monster.' You can share it via Facebook, text, Twitter, Pinterest, and Instagram; and you can find the lipstick at Barneys in downtown Seattle.
Before all of this, though, you might want to invest in these, if you read those articles about what carries the most germs.