REMEMBER MICROSOFTPORN.COM? Neither do we, probably because the real Microsoft had it shut down last summer before it could turn up in one of our Google searches for hot computer-on-computer action.

Believe it or not, it’s not uncommon for adult entertainment sites to try to slip well-known brand names into their addresses in the hopes of boosting their search-engine ranking. And with this winter’s launch of .xxx domain names, more may crop up. Between September 7 and October 28, savvy business owners could apply to block porn purveyors from aping their brand names. But if they missed that window, beginning December 6 they’ll likely have to fight cybersquatters to secure their intellectual property. “That’s a whole cottage industry,” says Kathleen Petrich, an IP attorney with Seattle’s Graham and Dunn. “I really don’t want to see my clients—or anybody’s clients—caught up in that.”

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