It's all relative. Keep that in mind before we go any further, but according to the New York Times and London's Guardian, awkward is in.

The New York Times says these women don't fit the beauty mold. Image via; From left: Gio Staiano for The New York Times; Ian Gavan, via Getty Images; Jennifer S. Altman for The New York Times; Victor VIRGILE, via Gamma-Rapho, via Getty Images; PATRICK KOVARIK, via Agence France-Presse — Getty Images

The former came out with a piece on September 4 that included a quote from Totokaelo owner Jill Wenger. The shop keeper is known not just for her gorgeous retail spot on Capitol Hill; shoppers around the world know her via the online version, on which she's always showcased her edits on offbeat beauties.

As the Seattle retailer told the NYT:

"When I’m looking for models, pretty isn’t on my list. I like something that’s off that kind of works in their favor."

The Guardian's piece is dated September 7 and proclaims, "gap teeth and kooky haircuts are all the rage."


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