I don't really care, one way or the other, about American Express and what it means that a big-business giant is encouraging you to shop small.

Small Business Saturday bears the stamp of a credit card company, but it has the heart of the little shops that mean so much to us, so use it as a reminder to show your love.

We love seeing shops team up to take on the world—or at least Small Business Saturday. Here, some awesome vendors along the south end of First Avenue show off their critical mass.

Shopkeepers all over town will be especially excited tomorrow, Saturday, November 24, if you show up to spread some holiday cheer.

Consider it a gentle reminder, and if you need reminders, here are a few:

Seattle's Most Seattle-y Shops, June 2012

Holiday Gift Guide 2012

A Local's Guide to the Pike Place Market