I don't really care, one way or the other, about American Express and what it means that a big-business giant is encouraging you to shop small.
Small Business Saturday bears the stamp of a credit card company, but it has the heart of the little shops that mean so much to us, so use it as a reminder to show your love.
Shopkeepers all over town will be especially excited tomorrow, Saturday, November 24, if you show up to spread some holiday cheer.
Consider it a gentle reminder, and if you need reminders, here are a few:
