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Wear What When

Seattle Style News: Julep and W Magazine

Local nail polish company’s “Amy” is a hit with big time beauty editors.

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Blue polish by Seattle’s Julep looks good in this month’s W

Seattle, you’re looking good these days. Earlier this week you showed up on Style.com, and last night I found you in the pages of W magazine—their beauty issue no less.

On page 28 of the current issue, associate editor Christina Han picks “Amy,” a sort of Caribbean-vacation blue, by Julep, one of two Seattle nail concerns that consistently gets love in the national press.

No, to be clear: the mention is on a page meant to hype the mag’s online content, but I spent a fair chunk of my morning trying to find it, and … it wasn’t there. The text directs you to wmagazine.com/beautypicks, but that url gave me an error notice. Maybe by the time you read this, the page will be fixed. At any rate, that’s not the important part.

The important part is that beauty readers all over the globe are going to be searching for ‘Julep’ and ‘Amy’ and finding Seattle. The other good news is that you can just walk to one of the company’s four locations and buy it, or get it expertly applied to your fingers and toes.

I called to check: all the brand’s parlors have “Amy” at the ready.

Tags: Health and Beauty, Seattle Style News, Julep

 

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