Virtual Reality: Seattle Sundries
Anne Bloom’s sudsy, sustainable bars are so much more than soap on a rope.
SLIDESHOW: “The art of soapmaking is knowing what mixture of oils to use in order to make a soap that is moisturizing and has a rich, smooth, and stable lather,” says Bloom, purveyor of all things sudsy at Seattle Sundries. Learn more about it in the slideshow here.
View Slideshow » Illustration:Like all handcrafted soaps, the color and shape of Bloom’s 3-inch bars can have slight variations. That’s how you know the bar has been mixed, cut, and trimmed by hand, rather than a machine.
View Slideshow » Illustration:Bloom marks each tin with a round, old-fashioned label. “My illustrations are a mixture of vintage images, pictures that I drew myself, and ones created for me by a graphic artist,” she explains. “I try to use art that is cohesive stylistically and also tells the story of each soap variety. I prefer packaging that triggers conversation, and maybe a chuckle here and there. I even have a plan in the works for a tongue-in-cheek election year soap.”
View Slideshow » Illustration:“My workspace is broken into three main areas: where I make the soap, where it’s cut and cured, and where I do the labeling and packaging. It’s a jumble of buckets, bottles, bins, and storage shelves, but it all smells great!”
View Slideshow » Illustration:After opening her Etsy shop in 2008, Bloom “branched out into custom soaps for weddings, special events, and private label customers. It’s all lots of fun for me. I really enjoy coming up with new ideas for packaging and products that are fun and functional.”
View Slideshow » Illustration:As Bloom notes on her Etsy page, “Because I produce in small batches, I have a great deal of flexibility. Talk to me about custom scents, colors, shapes, packaging or private label soaps for your event or business. I always welcome the chance to try something new!”
View Slideshow » Illustration:Because Bloom doesn’t make her own shaving brushes and blades (“I’ll stick to being an expert on soap”,) not all of her products can be sold on Etsy. Her shaving sets can be found on Amazon.com, and through her own online store. In the future, Bloom hopes to expand beyond the virtual world and open a retail space of her own.
View Slideshow » Illustration:With hand-knit soap sweaters, Bloom puts an indie twist on a classic idea (“Your grandmother would be proud” is her Etsy tagline). Used to increase lather, exfoliate skin, and help you use every last sliver of your soap bar, these little sweaters can also be hung on a shower hook for easy drying. Pretty cute, right?
“Soapmaking is a tradition that dates back almost 5,000 years,” explains Anne Bloom, the soapmaking Etsian behind Seattle Sundries. Bloom’s been experimenting with the ancient art of lather for the past twenty years; mixing, cutting, and curing suds bars in her Ballard-based studio. But her passion for practical crafting goes back even further: “I’ve always been interested in knowing how to make things—especially the everyday items that people use.”
With vintage-inspired labels and names you’ll remember—check out her Bitchin’ Kitchen Soap—Bloom’s products harken back to a simpler time when being squeaky clean didn’t involve a chemical detergent. To wit, the simplicity of Buck Naked (with only four mild ingredients, it’s designed for sensitive skin), or the more exotic Haute Goat bar (made with coconut oil and goats’ milk).
All Seattle Sundries’ products are created with 100 percent natural ingredients and no chemical additives. “Learning about the effects of the toxic chemicals used in most personal care products has really strengthened my desire to offer products that are safe and wholesome,” says Bloom. For an extra kick of green, each bar is packaged in reusable, recyclable metal travel tins.
Bloom brings this same level of care and sustainability to her other goods, like Marzipan Smooch Sticks, Lavender and Ylang Ylang solid lotion bars, and her classic shaving sets and lathers. Click through our slideshow for more of her sudsy products, gift sets, and creative touches (hint: there’s a soap sweater!).
Tags: Locally Made, Etsy.com, Seattle Etsy, Virtual Reality


