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Nosh Pit

Another Day Another Froyo Joint

Peaks Frozen Yogurt Bar Opens in Bellevue

The “professional froyo people” approve.

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Crowds flock Peaks Frozen Yogurt Bar. Photo courtesy Tim Riley.

The froyo invasion continues apace.

After doling out freebies Thursday (gah! Sorry we didn’t tell you about that one), Tim Riley says Peaks Frozen Yogurt Bar officially opens today.

Yesterday’s free-yo was part of a fundraiser for Seattle Children’s Hospital, attracting what Riley calls the area’s “professional froyo people.” Apparently taste testing Menchies and Yogurtland and the local guys is a serious racket. “I’m amazed at how many people are becoming froyo experts,” he chuckled. (All seemed to endorse the product, he noted).

To learn the art of ’yo Riley, the CEO and president, says he and his business partners worked with a “guru” from YoCream, based out of Portland. Ten flavors are on offer daily alongside 30 toppings.

This is the first location of Peaks, but if that CEO-pres business didn’t already hint it, more shops are a possibility. But, Riley said, that’s a far-off idea for now.

Peaks is open Monday–Thursday and Sunday 11–9 and Friday and Saturday 11–11.

Tags: Froyo

 

Comments Speech Bubble

By bgramer on Sep 16, 2011 at 11:10PM

Which Peaks are we talking about here? There’s a Peaks on 65th and Roosevelt.

By Chris on Sep 17, 2011 at 5:20AM

That’s Peaks Frozen Custard.

By Tim Riley on Sep 19, 2011 at 9:25PM

Hi – This Peaks is in Bellevue in the Crossroads Mall near the cinemas.

By Pete Engbretson on Sep 26, 2011 at 7:07PM

WOW- Bad idea to name this place Peaks- Peaks frozen Custard in Seattle is amazing and I can’t imagine that this won’t cause a ton of confusion (Frozen Custard is leagues beyond FroYo any day anyway- but still!)

By FroYo FREAK! on Dec 14, 2011 at 11:56AM

No website, no nutritional info . . . I’m not driving down there without knowing that it’s something I can eat.

Just because you have NSA Raspberry today doesn’t mean that it’s low sugar.

In the 21st Century, you gotta have a website,or you don’t have business. Twitter doesn’t cut it.

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