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Nosh Pit

Morning Matters

Einstein Bros Bagels Eyes Seattle Market

The first of what’s probably many stores will open in mid-January.

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You’ll be seeing lots of these guys.

Given the number of times Mike Ellis dropped terms like “growth” and “market” during our ten-minute conversation, Seattle should expect itself an army of Einsten Bros Bagels in 2012 and beyond.

The carby chain is opening its first store here on January 17 at 2201 Westlake Avenue. Einstein is part of the restaurant group that operates Noah’s New York Bagel, several of which Seattle claims, but this 2,600-square-foot bakery is the only one under the Bros brand. So far, at least.

“The Pacific Northwest is an underutilized market for us,” says Ellis, a VP of franchise and development. “We are in growth mode.” Expansion specifics have yet to transpire but will become a priority in the next 12-18 months. Future stores could go by either Einstein or Noah’s, he noted.

Someone’s been chatting with the Potbelly people.

Tags: Breakfast, Bagels

 

Comments Speech Bubble

By Jennifer on Dec 15, 2011 at 11:43AM

It won’t be the first store here. There is one on the Seattle Pacific University campus and it is thriving!

By Chris on Dec 15, 2011 at 12:01PM

Hmm, that’s strange Jennifer. Several Einstein reps confirmed it was their first location. I’ll check in with them and see what’s up.

By Chris on Dec 15, 2011 at 12:21PM

Hi Jennifer, here’s a response from a Einstein rep: “The location you mention is a licensed location at Seattle Pacific University. The new location is the first company store front location in the area.”

By Laura on Dec 20, 2011 at 12:20PM

Used to get bagel sandwiches from Einstein Bros about 5 days a week in Boston. Can’t wait.

By Judy on Dec 21, 2011 at 10:26AM

There’s a Noah’s at U Village inside the QFC, too

By Rachelle on Dec 21, 2011 at 12:13PM

Noah’s doesn’t even compare, excited for Einstein Bros. to arrive.

By GFish on Dec 21, 2011 at 4:39PM

Meh, not great bagels, but maybe better than the NW’s selection. They are everywhere back East.

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