Crush’s Technical Nightmare
Oh, the humanity! A technical glitch causes uproar and egregious use of the word “idiot” among Crush restaurant’s newsletter recipients.
Posted by: Jessica Voelker on Jan 18, 2010 at 10:00AM
12 Comments
UPDATE EMAIL FROM CRUSH:
Dear friends,
I am terribly sorry for this horrible e-mial problem. Apparently there was an error with our e-mail news system that I was unaware of when I sent out this press release! Our email provider has also recognized the issue and we are shutting this down immediatly! Please forgive me, this was not the intent of CRUSH restaurant. A setting malfunction with our newsletter email account was at fault. I understand this has upset many of you and caused a major headache to us all, I cannot express the grief CRUSH has endured this morning. Again, I am so sorry and please feel free to contact me.
Jonny Brodie
CRUSH Matre [SIC] D
It started with an email announcement on January 17th. To celebrate its fifth anniversary, Crush, Jason and Nicole Wilson’s mush-acclaimed Madison Valley restaurant, was holding a special dinner on Tuesday, February 23rd. Featuring a lineup of famous chefs, including Poppy’s Jerry Traunfeld and Christophe Eme of Ortolan in Los Angeles, the dinner cost $255, please contact Crush for reservations. The message was sent to a group of people who had presumably signed up to receive news from Crush.
The problem began when one recipient responded to the sender crushnews@chefjasonwilson.com, asking for a trade deal for tickets to the dinner. Awkwardly, that message was sent to the entire distribution list. And then they started coming: dozens of emails—each increasingly irate—requesting removal from the list. The problem was, each of those emails was also received by EVERY SINGLE PERSON ON THE LIST.
So people started getting mad. The word “idiots” has been used more than once (mostly to refer to fellow newsletter recipients, some of them very recognizable names). Threats to boycott the restaurant (sort of astonishing, considering that this was clearly some sort of simple technical glitch) have been plentiful. “I am done with Crush,” read one message. One of the more circumspect recipients suggested everyone simply stop sending emails asking to be taken off the list, and then we would all stop receiving them.
So far, no word from Crush. Will keep you posted. In the meantime, I have some emails to delete.
Oh and for anyone on the list who wants to be taken off: email Nicole@chefjasonwilson.com. (Thanks Erin Boudreau).
Tags: Tech, Restaurant News
I would actually just email. Nicole@chefjasonwilson.com (sorry, Nicole)
As the email “crushnews@chefjasonwilson.com” will automatically go to everyone in their customer databse.
Oh I get it. My solution was to just hit delete. A lot of times.
Is anyone all that surprised by this? Come on. We’re talking about Jason and Nicole Wilson. This is not the first time I’ve heard them referred to as “idiots” and surely not the last.
Wow! Should we surprised that someone who doesn’t even know how to spell his own job title (maître d’, dumbass) would know how to operate a simple email news system. This is hilarious. Not to mention the countless spelling mistakes in this “apology.” There is no apology for being this stupid, especially when you’re charging the prices Crush does. Crush, we’re over. Please remove me from your list.
ha ha ha. there IS such a thing as karma.
Clink clink to that — and it’s a bee-yatch!
Ha! What a wonderful way to say ‘thank you’ to all your loyal patrons. I wonder what Crush will do for next year’s anniversary celebration…um… there will be one, right? Nice work Jason.
who are all these anti-Crush warriors with such strong anti-Crush sentiment?
Part of the masses screwed over by the unsavory business practices of the Wilsons. Ask Jason and Nicole about the $30k they are paying back to nearly two dozen employees for failing to pay overtime. The $30k sum was an amount settled for on the dollar by the US Department of Labor, to boot. That’s just the tip of the unethical iceberg, I’m afraid. I’m sure you’ll be hearing lots more on the topic in the coming months. Stay tuned.
just backing up what emma said, although i had no idea there was a settlement. i still have all my paperwork!
Dana,
Call David Miljoner at The US Department of Labor and I’m sure he can help you out. You probably already have his number, but it’s (206) 398-8061. Best of luck to you and here’s hoping you get every overtime cent the Wilsons owe you.
You are all a bunch of negative idiots. I recieved the whole email mess in my inbox as well. OBVIOUSLY it was their email provider that set up their bulk mail system. They are at fault not CRUSH. If you read the apology letter correctly you would see that there as well. And how about all of you idiots who kept responding to the chain b*tching and creating your own demise! Hahaha! Crush is an awesome Seattle restaurant and even if they have made mistakes (like you havn’t) atleast they are too busy trying to fix them rather than sit on the computer and waste time bashing people. You obviously have nothing better to do at your desk. As for Crush’s biz being effected by all this, I highly doubt it. I had drinks at the bar last Sat night and the entire place was packed. It’s about the food, not the technical mishaps and if you have ever eaten there you would know that. What a bunch of sad human beings you all are.