First, H&M launched its global recycling program that encourages shoppers to bring in any and all used clothing (no matter the condition) in exchange for in-store bonuses. Then, Eileen Fisher followed up with the Seattle opening of Green Eileen, a Georgetown store that accepts and resells lightly used Eileen Fisher wear and rewards customers with $5 gift cards (in addition to supporting local non-profits).
And the latest local to join reduce, reuse, recycle, resell trend: outdoor outfitter Patagonia.
The Seattle store is one of eight outposts participating in the brand's new Worn Wear campaign, a used clothing program that allows shoppers to bring in gently-worn Patagonia gear for resale in store. In exchange for trade-ins, customers receive store credit worth 50 percent of the cost of the item as it will be priced in the resale section.
Something seems a little odd about the way these brands are managing to profit twice from one item—but at least it's likely a better refund than you'll find at Buffalo Exchange.
Worn Wear is linked to Patagonia's Common Threads Partnership, an initiative that reduces consumption and promotes sustainability by encouraging customers to be responsible for the full life of Patagonia goods—meaning they repair items as necessary and donate or recycle pieces as needed.
Items can be traded in at the downtown store starting now, but the resale won't launch until fall when the shop has collected enough merchandise to open the new section. Stay tuned for details on a special kick-off event in late September.