Kayla Boehme's boutique Pipe and Row opened its doors just a few weeks ago in the space vacated by Patricia Wolfkill's Merge in the fall of 2012. Not that we have a single thing against delicious food and the stylish atmosphere of Seattle restaurants, but geez it's good to see a new boutique among all the new cocktail bars and cafes.
Pipe and Row is curated to provide threads that're both trend-aware and trend-transcending; fun, hip, forward-thinking, but also accessible. "It’s about being able to express yourself no matter what range of fashionable you would describe yourself as," Boehme tells us. "And it doesn't have to be a bank-breaking experience."
What song or album is playing on your store’s sound system right now?
Lupe Fiasco. But we play everything. A lot of Fleetwood Mac—if you want a little throwback. And sometimes some old school rap.
What was your first job? What did you love or hate about it, and how does it compare to what you do now?
Working in my parents’ craft store. I priced all the candy—I really liked using the price gun, for some reason. It’s kind of interesting that I’m doing this today. I mean, I thought about opening a store. People always ask, “Was it a dream?” I saw how hard it was being in retail for my parents, so I wouldn’t say it’s a dream. But it’s what I’m good at. At the time I just liked being somewhere where I could make a little extra money, but looking back it really taught me a lot of entrepreneurial skills.
What’s your favorite thing in the store right now? Why?
This pair of Frame denim is amazing. They’re super stretchy but still really hold you in.
Where do you shop when you’re not at your store?
I tend to do a lot of Zara—I know that’s kind of a boring answer. I don’t usually buy online, but I’ll always go online and see what I like at H&M or Zara or even Forever 21, and then you can go into those stores really easily and find what you’re looking for. I also love Lambs Ear, and there’s the Fremont Vintage Mall, that’s amazing. I just [shop] a little bit of everything.
What do you love about your store’s neighborhood?
I love the little community down here. People who are shopping here definitely want to shop small. I’ve gotten to know all the shop owners just within the little time that I’ve been here and everybody’s really supportive. If I wanted to open a random who-knows-what, it would fit in. People really come down here with an open mind.
What nearby coffee shops and what-nots do you recommend?
ETG is one of my favorite coffee shops. And then the Flying Apon for, you know, the gluten-free treats. You have to remind yourself that just because everything is gluten-free doesn’t mean it’s healthy or calorie-free. And, of course, Revel is one of my favorite restaurants down here.
What’s the weirdest thing that’s ever happened in your store?
Some guy was riding on his bike, screeched to a stop outside, ran in and was like, “Where is your store name from?” “Well, it’s my neice and nephew’s names.” “Is that on your business card?” “No.” “Well, it should be!” And he just ran out, got back on his bike, and rode down the street.