Nordstrom Savvy Shakeup
The luxury department store takes on the fast-fashion world with a rebranded Savvy department with looks under $100.
Move over DVF and Marc by Marc Jacobs—no really, move over. Like, to a different department—Nordstrom's Savvy section is making room for new lines, at more accessible prices.
The Seattle-based retailer is revamping its cutting-edge Savvy department to include new of-the-moment brands and styles. "We learned a lot from our partnership with Topshop and are trying to move faster in delivering more trend-relevant brands at accessible prices. It’s not an overall company shift, but we did want to give customers a chance to shop more of their favorite styles," explains fashion PR specialist Kelly Skahan.
New brands include MinkPink, ASTR, Mural, and Viva Vena (Vena Cava's diffusion line), all priced under $100. Sadly, TopShop looks won't be arriving downtown; the Brit-brand will still be available online and at the Southcenter shop-in-shop only.
Former Savvy staples like Haute Hippie and Rebecca Minkoff aren't going anywhere, they've just found new homes in departments throughout the store.
So what do you think of the shakeup? We're split on what this means for the luxury store's image. What we're not split on: this colorblock jacket.