Homegrown Lowers Menu Prices and Introduces New SLU Location
With five stores in the area, the sustainable sandwich shop finally has the buying power to drop prices (without dropping the roast pork).
It’s a big week for Homegrown. The little sustainable sandwich shop that could rolled out a new lower-priced menu on Monday and today opened the fifth store in the chain, in South Lake Union at 208 Westlake Ave N. (How convenient, since we're now taking votes for your favorite sandwich in Seattle.)
This news is symbiotic, since co-founder Ben Friedman says the local chain wasn’t able to lower prices until it had the kind of demand from the local, organic farm supply that came with opening a fifth location. He and co-founder Brad Gillis are happy to be able to reward customers for their early support, and also be able to introduce this kind of food to a larger audience. “It took a long time to get our buying power to the point where we could lower prices and give our supporters the opportunity to come in more often,” Friedman says.
The new menu holds onto old favorites like the Stumptown coffee-rubbed roast pork and the turkey, bacon, and avocado. New additions include smoked pastrami and a grilled cheese with tomato jam. (I'll be privately mourning the loss of the Fluffernutter, with peanut butter and housemade marshmallow cream, which is now a thing of the past.) Prices are up to 30 percent lower—half sandwiches come in at around $6, and full sandwiches approximately $11.
And the food isn’t the only thing sustainable—the wood used on the SLU restaurant’s décor is from an Oregon barn and an old mill in Bow, Washington.