Totokaelo by the Numbers
What to know about the new store in the heart of Capitol Hill.
Downsizing? That’s not Jill Wenger’s style. A little over a year ago, we broke the news that the owner of Totokaelo was vacating her space, in favor of bigger one and adding art, interiors, furniture, and more to her offerings.
A few weeks ago, it became real.
Check out the math on the new Totokaelo, and then click through the slideshow to find out more about Oddfellows’ new neighbor.
-Square footage at the former Western Ave location: 1050
-Square footage at the new 10th Ave shop: 7000
Number of dressing rooms at old location: Two
-Number of dressing rooms now: Four
-Number of new jobs created because of the new space: Six
-Number of additional hours per week the shop is open: Seven
-Number of Totokaelo-owned computers before the new store: Ten
-Additional equipment purchased: Three iPads and two iPods
-Average number of shoe pairs displayed at former location: 70
-Average number at the new location: 110
-Number of cases used to display jewelry at former location: 13
-Number of cases used to display jewelry at the new spot: 24
-Number of lighting options for sale at the former shop: Zero
-Number of lighting options offered within the newly expanded concept: 29
-Percent of Totokaelo customers who live in New York: 80