New Video: Macklemore and Ryan Lewis’s "Wings"
Local rapper and DJ bemoan consumerism and a closet full of Air Jordans.
In his new video "Wings" with collaborator DJ Ryan Lewis, Seattle rapper Macklemore has an earnest chat with his fans about America’s addiction to labels—backed by a middle school children’s choir and a strings section. "Look at what that swoosh did!" he says, rapping about the loss of a childhood friend who was killed for his Air Jordans / Starter jacket.
"When I first started writing "Wings," I didn’t really have the right idea," Macklemore said in a release. "Am I writing it like, ’I’m so cool, I have all of these Jordan’s?’ Am I writing about Nike and an anti-Nike song? In reality, it’s neither one of those, it’s just about sharing a fresh perspective."
Find out more about the history of Seattle’s rising hip-hop scene in our June article Let’s Start the Show.